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We see a sudden rise in digital marketing year on year due to more time spent on mobile and digitally connected devices. This has gradually decreased the traditional ways of marketing. Hence here we are to  help you specialise your skills in the world of online marketing by teaching you the ropes of digital marketing.


SEO

SEO or Search Engine Optimisation optimises your website and expands your presence online. 
SEO thus creates brand awareness and provides you with an organic audience.  It focuses and boosts operations like URL redirects and target keywords which would help you rank in top SERPs. Targeted research, keyword analysis, backlinks creation and content creation could be other operations.

SEM


SEM or Search Engine Marketing includes increasing visibility of your website in search engine results either organically or paid. Higher rankings mean more traffic and this will have a number of advantages. As the best ads will make searchers come back again on their websites, search engines are really working hard to enhance the quality of their search results by presenting the best ads to users. 

SMO

SMO or Social Marketing Optimisation refers to growth of an organistaion's online presence and digital strategy  by use of social media networks. It can strengthen the relationship with consumers, and also maximise your SEO approach. In addition to traditional SEO techniques it has now become necessary to create content that gains extreme approach than other competitors and this could be through SMO.

SMM

SMM or Social Media Marketing targets social platforms like Facebook, Instagram for brand promotion, driving traffic, audience growth and increasing sales. You can distribute your content more effectively with SMM as people always share useful, exciting information with their friends on social platforms, it will definitely help for faster and easier content distribution facilitating growth of your target audience. 

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